Client:Teads
Region:Global
Industry:Media and Digital Marketing Communications
Teads transforms the customer experience journey through cutting-edge automation
50%
reduction in support and operation workloads
Millions
of dollars gained annually through focus on strategic tasks
24 hour
reduction in SLAs
Client Overview
Teads, formerly known as Outbrain, is an international video advertising platform that specializes in innovatively bringing content creators and brands together through outstream video advertising. Their extensive list of clients encompasses notable global names from various sectors, including consumer goods, technology, and media, and includes over 300 of the world's top advertisers. In an ever-evolving digital landscape, Teads strives to remain at the forefront of technology, leveraging artificial intelligence to optimize ad placement and engagement. They grappled with an influx of unstructured, free-text customer requests, which made it difficult to automate their processes and streamline their operations. Therefore, Teads sought a solution that would enhance efficiency, reduce operational costs, and ensure consistency in achieving their service level agreements.
Unlocking new heights of operational efficiency with advanced automation
Leveraging UiPath Communications Mining™ to transform their Tier 1 support, this enabled Teads to model and automate the free-text messages related to customer support, overcoming previous challenges. As a result, support and operational efforts were cut by 50% for two key groups. They further used automation to enhance this process across various tools in their ecosystem. The implementation of UiPath allowed Teads to increase their productivity, reduce operational costs, streamline their customer interactions, and strengthen their commitment to service excellence and innovation.
UiPath Communications Mining enabled us to organize and structure our data to leverage it for automations. As a result, we've successfully reduced about 50% of the operational workload and support tasks for two separate teams. This has freed up their time to focus on other, higher-value activities, and thereby improving overall efficiency.
Ofir Shamri, Director of Information Systems at Teads
Outcomes:
Streamlined handling of unstructured customer data, resulting in enhanced efficiency of customer support and operations
Enabled teams to shift focus from routine tasks to strategic initiatives, increasing job satisfaction and productivity
Empowered revenue growth by freeing up teams' time, paving the way for fostering better business relationships and optimizing performance
Additional resources:
Teads was a 2024 UiPath AI25 Award winner. Meet all the 2024 award winners and discover how these leading companies are leveraging the UiPath Platform™ to drive innovation, improve efficiency, and redefine success.
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