Client:Dentsu
Region:Global
Industry:Media and Digital Marketing Communications
Innovation meets operations: dentsu's AI and automation story
700+
automations live across the business
190
users exposed to UiPath Autopilot™
7,000+
members of an active AI and automation community
Client Overview
Dentsu is one of the largest global marketing and advertising networks—injecting creativity into every corner of its clients’ businesses. But operating in today’s dynamic marketing industry is tough. Fragmented media supply chains, a plethora of new digital channels, and growing operational complexity threaten to stifle the creativity of its 71,000 people and impact client experiences. For dentsu, the answer is AI and enterprise-wide automation.
Leading the charge in marketing transformation through automation
Building on the success of robotic process automation (RPA), dentsu has embraced UiPath Automation Cloud™ and UiPath Autopilot™ for Everyone to scale AI and automation across its global business. It’s applying UiPath Document Understanding™ to multiple use cases—from key performance indicator (KPI) collection and reporting in finance to streamlining legal workflows with specialized large language models (LLMs). Now, dentsu is exploring ways to tackle the complex workflows around media buying and scheduling with agentic automation.
Agentic is truly our secret weapon for diving deeper into automation scenarios and effectively managing complex edge cases—especially those that can’t be handled with rigid, rule-based systems. Clients frequently require bespoke solutions, and agentic enables us to adapt quickly without having to rebuild everything from scratch. I’m confident that agentic AI and automation together will be the key to unlocking these challenges at scale.
Outcomes:
Enhancing operational efficiency: Dentsu has effectively utilized AI and automation to streamline media supply chains, manage emerging digital channels, and tackle operational complexities.
Employee empowerment: Dentsu's deployment of automation across key functions has freed employees to focus on higher-value tasks, fostering a culture of innovation and collaboration.
Promoting industry innovation: Ongoing transformation through automation and AI keeps dentsu at the forefront of the dynamic marketing industry. By leveraging advanced technologies, it consistently delivers exceptional client experiences and maintains industry leadership.
Additional resources:
Meet the other 2024 UiPath AI25 Award winners, showcasing the power of AI and automation across industries. Discover how these leading companies are leveraging the UiPath Platform™ to drive innovation, improve efficiency, and redefine success.
Watch this CUBE video to discover how dentsu is reshaping employee performance reviews and enhancing operational efficiency using UiPath Autopilot. Hear from Flo Ye and Imran Aziz as they explore how Autopilot simplifies tasks, personalizes feedback, and boosts digital document handling.
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